000			01887nam a2200217 4500
005			20250804144818.0
008			250804b2019|||||||| |||| 00| 0 eng d
020			_a9781119681403
041			_aEnglish
082			_a658.872
100			_aDuong, Veronique _eAuthor _97316
245			_aSEO management: methods and techniques to achieve success
260			_aNew Jersey: _bWiley Data and Cybersecurity, _c2019.
300			_axii, 177p.
500			_aSearch Engine Optimization (SEO) is arguably the most significant tool that marketeers have to push online content. As the hub of the computational engineering fields, SEO encompasses technical, editorial and link-building strategies, and is an integral part of our daily lives. As important as it is ubiquitous, SEO is needed for the development of a brand's website and online reputation. When a website is live, one of its priorities is to drive organic traffic towards it, in order to attract visibility. In order to achieve such an aim, many proactive measures must be put in place, advice followed and tips implemented. There should also be an understanding of the holistic connection between a website's HTML sources, content management system and its relationship with external websites too (SEO off-site). There are many different search engines in the world and depending on the international boundary, one web browser usually dominates the landscape. Google features prominently in SEO Management, but this book also goes into detail regarding Baidu SEO (China), Yandex SEO (Russia) and Naver SEO (South Korea). There is also guidance given on how to manage a SEO project.
650			_a SEO Project Management _97317
650			_aTechnical SEO: from HTML Tags to URL _97318
650			_a Semantic SEO, Editorial and Copywriting _97319
856			_uhttps://ieeexplore.ieee.org/servlet/opac?bknumber=9820880
942			_cEB
999			_c1801 _d1801