SEO management: methods and techniques to achieve success

By: Duong, Veronique [Author]Material type: Text

TextLanguage: English Publication details: New Jersey: Wiley Data and Cybersecurity, 2019. Description: xii, 177pISBN: 9781119681403Subject(s): SEO Project Management | Technical SEO: from HTML Tags to URL | Semantic SEO, Editorial and CopywritingDDC classification: 658.872 Online resources: Click here to access online

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Item type	Current library	Call number	Status	Date due	Barcode
e-Books	Dr. S. R. Ranganathan Library Ebook (Online Access)	658.872 (Browse shelf(Opens below))	Available		EB0225

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Previous	658.478 We have root: even more advice from schneier on security	658.8 Effective CRM using predictive analytics	658.8 (Online Access) Data-first marketing: how to compete and win In the age of analytics	658.872 SEO management: methods and techniques to achieve success	658.872 Stepping through cybersecurity risk management: A systems thinking approach	660.605087 Do no harm: protecting connected medical devices, healthcare, and data from hackers and adversarial nation states

Search Engine Optimization (SEO) is arguably the most significant tool that marketeers have to push online content. As the hub of the computational engineering fields, SEO encompasses technical, editorial and link-building strategies, and is an integral part of our daily lives. As important as it is ubiquitous, SEO is needed for the development of a brand's website and online reputation. When a website is live, one of its priorities is to drive organic traffic towards it, in order to attract visibility. In order to achieve such an aim, many proactive measures must be put in place, advice followed and tips implemented. There should also be an understanding of the holistic connection between a website's HTML sources, content management system and its relationship with external websites too (SEO off-site). There are many different search engines in the world and depending on the international boundary, one web browser usually dominates the landscape. Google features prominently in SEO Management, but this book also goes into detail regarding Baidu SEO (China), Yandex SEO (Russia) and Naver SEO (South Korea). There is also guidance given on how to manage a SEO project.