Monetizing data: how to uplift your business (Record no. 1760)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02418nam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250802121452.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250802b2018|||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119125143 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 004 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ahlemeyer-Stubbe, Andrea |
| Relator term | Author |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Coleman, Shirley |
| Relator term | Co-Author |
| 245 ## - TITLE STATEMENT | |
| Title | Monetizing data: how to uplift your business |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey: |
| Name of publisher | Wiley Data and Cybersecurity, |
| Year of publication | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 363p. |
| 500 ## - GENERAL NOTE | |
| General note | Practical guide for deriving insight and commercial gain from data <br/><br/>Monetising Data offers a practical guide for anyone working with commercial data but lacking deep knowledge of statistics or data mining. The authors — noted experts in the field — show how to generate extra benefit from data already collected and how to use it to solve business problems. In accessible terms, the book details ways to extract data to enhance business practices and offers information on important topics such as data handling and management, statistical methods, graphics and business issues. The text presents a wide range of illustrative case studies and examples to demonstrate how to adapt the ideas towards monetisation, no matter the size or type of organisation.<br/><br/>The authors explain on a general level how data is cleaned and matched between data sets and how we learn from data analytics to address vital business issues. The book clearly shows how to analyse and organise data to identify people and follow and interact with them through the customer lifecycle. Monetising Data is an important resource:<br/><br/>Focuses on different business scenarios and opportunities to turn data into value<br/>Gives an overview on how to store, manage and maintain data<br/>Presents mechanisms for using knowledge from data analytics to improve the business and increase profits<br/>Includes practical suggestions for identifying business issues from the data<br/>Written for everyone engaged in improving the performance of a company, including managers and students, Monetising Data is an essential guide for understanding and using data to enrich business practice. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Big Data Handling, Storage and Solutions |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Data Mining as a Key Technique for Monetisation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Data Analytics Methods for Monetisation |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://ieeexplore.ieee.org/servlet/opac?bknumber=9820799 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Coded location qualifier | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Dr. S. R. Ranganathan Library | Dr. S. R. Ranganathan Library | Ebook (Online Access) | --- | 004 | EB0184 | e-Books |