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Building data mining applications for CRM

Berson, Alex Smith, Stephen Thearling, Kurt

Building data mining applications for CRM - New Delhi: Mcgraw Hill, 2000. - xxvii, 510p.;15cms.

ISBN: 9780071344449

Subjects--Topical Terms:
Executive management--Data mining
Executive management--Decision support systems

Dewey Class. No.: 658.4038 B47

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